Angermann, H., Hitzges, A., Gaebeler, J.
3rd Stuttgarter SharePoint Forum, Stuttgart, Germany
Publication year: 2015

This presentation exlpains how SharePoint and other Microsoft technologies can be used for improving marketing and e-commerce.  The presenation is based on the research performed throughout the project named TaxoPublish (funded by German government). The overall research goal of TaxoPublish is improving knowledge-based real-time multi-channel publishing. In the presentation, the scope of the project, as well as the outcome of the first working package is presented. The presentation includes an investiagation of the e-commerce market, a detailed review of recent Microsoft technologies (Microsoft SharePoint, Microsoft CRM, Microsoft Social Listening), as well as different use-case scenarios.

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