This presentation exlpains how SharePoint and other Microsoft technologies can be used for improving marketing and e-commerce. The presenation is based on the research performed throughout the project named TaxoPublish (funded by German government). The overall research goal of TaxoPublish is improving knowledge-based real-time multi-channel publishing. In the presentation, the scope of the project, as well as the outcome of the first working package is presented. The presentation includes an investiagation of the e-commerce market, a detailed review of recent Microsoft technologies (Microsoft SharePoint, Microsoft CRM, Microsoft Social Listening), as well as different use-case scenarios.